Rémy launches new VSOP
04 January, 2012
Rémy Martin is to introduce a new expression of its VSOP cognac for the European market. VSOP Mature Cask Finish is to replace VSOP in Europe, while the rest of the world will continue to receive the original VSOP cognac.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
